Why Client / Agency Relationships Fail

Client/agency relationships care fragile at best. All too often, they lack mutual respect, trust and candid communications. The reasons for break-ups are varied. Some of the most prevalent reasons are discussed below.

• Change in marketing, sales or advertising management—there is a strong trend among new executives to hire their “own” agency


• Communications between client and agency is no longer effective due to a failure to listen


• Client’s sales, profits or market share erode and the client loses confidence in the agency’s recommendations


• Belief that the agency can no longer develop superior creative


• Key agency personnel working on the client’s business leave the agency or are transferred to other accounts within the agency


• Poor agency service or taking the client for granted


• Agency compensation issues


• Competitive conflict develops


• Client is acquired by another company, or undergoes a major reorganization


• Client fails to define the role and responsibility of the agency

For a free, personal and confidential consultation on agency
compensation and other contract issues, please call Dwight Shelton
at 770-331-8298

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