"Cliency"

Blueprint Communications offers a thorough, one-day workshop that gives you and your team a blueprint for becoming a more effective client in optimizing results. It enables you to see yourself from the agency's point-of-view and pinpoint improvement opportunities.

This workshop can include a special section on Communicating Styles, somewhat similar to Myers Briggs, to help participants identify and flex their own personal communications to build effectiveness. This helps your company team minimize the problems of personal chemistry issues with their agency counterparts.

Evaluating Agency Media Plans

This one-day workshop for marketing professionals provides a framework for evaluating agency media plans and recommendations. Blueprint Communications identifies the key factors you should consider in judging the effectiveness of your agency's online and offline media plans.

Client Management of Creative Process

Our one-day seminar focuses on the key problems companies face in both the development and evaluation of advertising proposed by agencies, and provides creative and structural guidelines for evaluating online and offline creative. The Creative Process workshop is ideal for marketing and advertising professionals with three to five years of experience.

Measuring Advertising Effectiveness

This one-day workshop for advertising and marketing personnel reviews the state-of-the-art in advertising research, including the advantages and disadvantages of each approach. For example, we compare tracking studies to pre and post measurement techniques. Special emphasis is given to measuring the effectiveness of advertising over the Internet.

For a free, personal and confidential consultation on agency
compensation and other contract issues, please call Dwight Shelton
at 770-331-8298

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